[Bush] TO BEACH
This summer, we honour the spirit of Australia, the people, the landscapes, and the hat that defines them. From the outback to the ocean, bull-riders meet board-riders, bringing two Australian cultures together under the summer sun. This is Akubra's bush to beach story.
Discover new straw and felt collections that capture the essence of our land.
INSPIRED BY OUR MOST [iconic] STYLES, [reimagined] FOR SUMMER
Summer of Akubra
The bush and the beach might look worlds apart, but they’re cut from the same cloth. It’s about respect, for the land, the ocean, and the people tough enough to live by them.
NEW ARRIVALS
NEW STORES
BONDI, NOOSA & BYRON
Our newest coastal stores bring our iconic craftsmanship closer to those who live by the sand and sea. Visit to explore the full range, get fitted by our experts, and experience the craftsmanship in-person.
GIFTS WITH HERITAGE
Gifting an Akubra isn’t just giving a hat, it’s giving a piece of authentic Australian heritage. Our handcrafted Australian hats are iconic in style, made with care, and built to last a lifetime.
IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.
OUR WORKSHOP
HANDCRAFTED IN AUSTRALIA
Since 1876
Founded in Tasmania by Benjamin Dunkerley in 1876. This is a story of how hand craftsmanship will always outshine fast fashion. The Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.
Master Hatters
The Akubra hat can only be mastered by those who truly understand the essence of quality. Our Master Hatters have spent over a century honing their skills and perfecting their craft, ensuring each Akubra hat is designed to last a lifetime of adventure.
Kempsey
Born in Australia. Made in Kempsey. The Akubra encapsulates the very spirit of Australian culture. A culture defined by enthusiasm, courage, boundless adventure and resilience. Akubra exists through family, community, quality and longevity.
STORIES OF AKUBRA
When Australian Icons Meet
This summer, we’re proud to welcome Mick Fanning to the Akubra family. A true Australian icon whose spirit perfectly captures what our hats are all about. From the coast to the country, Mick embodi...
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From Bush to Beach
Our straw hats are designed for those who value quality and authenticity — hats that offer both style and sun protection in equal measure. Each hat is handwoven with natural materials, so no two ar...
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The Summer of Akubra
The bush and the beach might look worlds apart, but they’re cut from the same cloth. It’s about respect, for the land, the ocean, and the people tough enough to live by them.
Read more