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Akubra Hats

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THE CROC

EXCLUSIVE TO AUSTRALIA


Where ancient beasts rule the river,
their jagged grin will make you quiver.
You'll learn your place in their habitat,
that's not a hat, that's a hat.


Beneath The Brim

Trent "Maxi" Maxwell

For more than two decades, Trent "Maxi" Maxwell has dedicated his life to protecting Australians. As a professional lifeguard on Sydney's iconic Bondi Beach and a firefighter, his career has been defined by service, resilience and staying calm under pressure.

Known to many through Bondi Rescue, Maxi represents a modern Australian spirit built on teamwork, humility and showing up when it matters most. Whether he's on the sand, on the fireground or in the community, his work reflects the values that have long been synonymous with Akubra.


IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.

STORIES OF AKUBRA

Beneath The Brim: Trent "Maxi" Maxwell

Beneath The Brim: Trent "Maxi" Maxwell

For more than two decades, Trent "Maxi" Maxwell has dedicated his life to protecting Australians. As a professional lifeguard on Sydney's iconic Bondi Beach and a firefighter, his career has been d...

Read more
Beneath The Brim: Ash Zadow

Beneath The Brim: Ash Zadow

Life on a sheep and cattle station in South Australia has shaped Ash's deep connection to the Australian bush. Through her platform, Outback with Ash, she shares an authentic look at life on the la...

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Beneath The Brim: Rob Armstrong

Beneath The Brim: Rob Armstrong

Six generations of farming have shaped Rob Armstrong's belief that the future of Australian agriculture depends on hard work, resilience and ensuring people never lose sight of where their food com...

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